Our purpose is helping businesses find theirs. LJDG is led by husband and wife team John Paul and Nathalie Keene; Both closet nerds, philosophers, nature lovers and shameless rebels bent on changing the world. 

Our company vision is to see a culture that values meaning in life just as much as succeeding in life. Through cutting-edge brand strategy and innovative visual design, we seek to discover and enhance each company’s unique purpose and identity.