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Phase 2 Services - Brand Identity
If your brand were a person who would they be? What attitude would they exude? Is your brand a hero, a rebel, a sage, a caregiver? If your brand were a celebrity who would they be? When brand strategy is distilled down to its essential form, we arrive at the brand persona, or personality.
When the brand purpose is filtered through its personality, what does it sound like? What’s the big idea that you’re trying to get across and how can that be interpreted in a tone that your audience will connect with? Your brand story should read like a novel whenever someone looks at your logo or webiste.
While the brand book is the guiding north star for your company culture, the brand style guide is the practical road map for the visual expression of its identity. The style guide is a cohesive visual identity system including fonts, colors, graphic elements, photo styles, and much more which informs your future marketing collateral.
We've created 3 turn-key packages that we believe will help you reach your present business goals.
Brand IdentityA La Carté Identity Design
- Brand Persona
- Customer and Competitor Research
- Customer Avatars
- Brand Book
Small Business PackageTurn Key Online Solution
- Brand Strategy + Brand Book
- Brand Identity + Style Guide
- Custom Website
- Custom Logo
- Business Cards
- Social Channel Design
Enterprise PackageDigital Workflow Creation
- Small Business Package
- + In Depth Market Segmentation
- + Segmented Identity Design
- + Extensive Web Projects
- + Social Media Management
- + Major Graphic Applications