Evolv Tan.

Never Compromise

Evolv Tan

PURPOSE

Starting with purpose, we determined that CEO, Faraje, had essentially formed this product out of a passion for entrepreneurship. We unearthed a desire to help young entrepreneurs find freedom from the 9-5 grind and live a life of their own design. This provided a unique differentiator, as most tanning companies seemed to focus mostly on sexuality and vanity. His product offered a great opportunity for his clientele to find a life of freedom and excitement that they would not have access to otherwise.

Final Brand

The brand was established using the right blend of carefree fun, elegant beauty, and business mindedness. It needed to stand apart from the vanity of traditional tanning brands while remaining true to the product and showing plenty of beautiful tan skin. We choose a visual theme we describe as up-scale tropical: beach settings, confident classy models, minimalist ideals, and fun fruity colors. We settled on a tone that was both confident and cute and challenged their prospects to ‘Be Their Own Boss’.

  • Brand Strategy
  • Brand Identity
  • Web Design
  • Photography
  • Videography
  • Social
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9X Leads
Evolv Tan received a 900% increase in lead generation after integrating the new brand.
More Genuine
We worked with the leadership at Evolv to create a tanning brand that would avoid the over-sexualized look of competitors and instead present them as classy, upscale, fun and chic.
ROI Positive
Evolv's profits have far out weighed their investment in re-branding, eclipsing the expectations of the business owner and various stake holders.
Increased Loyalty
Evolv's new brand is a major hit with clients and has received genuine praise from end users, clients and competitors alike. All agree that it represents the essence of the company far better than the previous brand!
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Faraje Kharsa, CEO:

“La Jolla Design Group has not only designed a fantastic website, but has enhanced the Evolv Tan brand in the public eye! The site is a major hit with my clients and it makes purchasing fun and easy. Many thanks, La Jolla Design Group.”