J.W. Makeup Artistry

A Luxury Makeup Experience

J.W. Makeup Artistry


It was evident during our strategy sessions that CEO, Julia, had a genuine excitement about her work and the brides she served but she couldn’t put a finger on why she loved it so much. During deeper discovery sessions we found that her faith in God gave her a profound respect and appreciation for marriage and her continued presence at marriage ceremonies gave her renewed hope for humanity. Coupling Julia’s faith with her passion for helping brides, we defined an actionable purpose for her brand: To strengthen the sanctity of marriage in peoples’ eyes, inspire a generation to respect marriage, and help Brides to enjoy their magical moment. 

Final Brand

J.W. Makeup Artistry is a prime example of purpose informing position. In other words, her purpose to strengthen the sanctity of marriage ends up positioning her in the market as a brand with high standards amongst amateurs and budget providers. We chose a luxurious feminine color palette with designer fonts to create the upscale image and a big sister brand voice to soften the edges and make the brand more approachable. Within 1 week of launching the new website, her company had booked contracts with both brides and elite wedding venues. J.W. has since become one of the top preferred vendors for the biggest venues in Indianapolis.

  • Brand Strategy
  • Brand Identity
  • Logo Design
  • Web Design


Julia Wadsworth, CEO:

I can’t give them enough praise. My new web page is not only stunning, but it brings in and captivates my clients. It has brought more traffic to my site, and in return more bookings. My business has been steadily growing. The site is simple and easy to navigate! I have received so many complements on my web page! Everyone loves it, especially me! They created a site that was exactly what I wanted and more! Worth every penny! I also had so much fun creating it as well. Over all, the best experience!! Thank you for listening to me, and creating a site that is helping to grow my business!! You guys are the best!