Impress, Connect, Convert… this is our motto when implementing web design at La Jolla Design Group. It also happens to be a blueprint that every successful website follows.
Impress
Connect
Convert
1) Impress
What does it mean to impress?
Why is this important?
How do I make an impressive site?
2) Connect
Connection is the art of building rapport
How do I connect?
Storytelling:
People naturally relate to stories and they are more inclined to do business with brands that tell great stories than brands that don’t. Think about the most memorable commercials, websites, and magazine ads. They all capture the imagination by painting a vivid story that the prospect can see themselves in.
Authority:
In business, authority equals rapport. Your website needs to establish you as the authority in your field and we accomplish this by effectively educating the prospect in an easy to understand way. It’s important to communicate intelligently about your product without talking down to your visitors.
3) Convert
Clearing Up Confusion About Conversion
How Do I Optimize My Site For Conversion?
Having said that, calls to action are just the tip of the iceberg for conversion optimization. To be honest, every image, graphic, and word on the site effects conversion rate and it’s important to work with a team that will build your site correctly from the ground up. At LJDG we maintain two rules of thumb. 1. Keep it simple – the easier your site is to understand, the more likely people will convert. 2. Balance – Don’t ask for too little, don’t ask for too much.
